Spanish soccer’s LaLiga has provisionally awarded Mediapro a package of domestic rights for the next two seasons, days after the media rights and production agency retracted its contestation of the organizing body’s decision to award its next production services contract to another company.
The announcement comes after LaLiga concluded the first phase of its request for bids process for the free-to-air rights to the top-tier LaLiga and second-tier Segunda Division between the 2025-26 and 2026-27 seasons, with four lots put out to tender.
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Mediapro has provisionally secured Lot 5 – the right to air one Segunda Division match per matchday – and Lot 6 – the rights to show 12-minute delayed highlights of matches in LaLiga and Segunda Division, including the promotion playoffs.
However, LaLiga failed to award the coveted Lot 4 in the first phase, which includes FTA rights to broadcast one match from LaLiga per matchday in the first phase.
It is understood that the rights have not been awarded due to the minimum reserve price assigned to the lot not being reached. In previous cycles, the minimum reserve price has been set at around €14 million.
The governing body is now calling for offers for a second round of bidding for those rights.
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By GlobalDataLaLiga also announced its decision to market the final Lot 9 – clips or 90-second summaries of all matches in the first and second tier, including playoffs, for broadcasting on the open internet – on a “non-exclusive basis” in the second round.
Earlier this month, LaLiga announced strong revenue growth across the 2023-24 campaign, boosted by broadcast income of €1.5 billion ($1.7 billion).
Telecoms giant Telefonica and sports streaming service DAZN hold the main domestic rights package for LaLiga until the end of the 2026-27 season in a deal originally struck in December 2021.
Mediapro’s new rights package adds to other LaLiga rights, which include international distribution through the 2028-29 season, although this deal excludes North America, the Middle East, and North Africa.
It also comes five days after the company said it “withdraws and fully retracts” its statement contesting the tender process carried out by LaLiga to award its next broadcast production services contract to Host Broadcast Services (HBS).
HBS and Telefonica Services Audiovisuales (TSA) were selected by the Spanish league following a selection process that began last September to act as production partners for LaLiga and the Segunda Division from the start of the 2025-26 season to the end of the 2029-30 campaign – taking over from Mediapro, the incumbent production partner.
Initially, Mediapro vowed to challenge LaLiga's decision, stating that the selection process was not carried out fairly and that the league's choices "will undoubtedly harm the clubs and the competition both economically and in broadcast quality."
Now, however, Mediapro has said that the statement "stemmed from a premature assessment of the tender process and included claims that were not substantiated … We regret [the statement's] tone and content, particularly given that we were not—and are not—in a position to fairly assess or compare the competing offers."
It also retracted “any suggestion that the tender process lacked transparency or was marked by secrecy, and that its outcome could be detrimental to clubs, the competition, or broadcast quality—particularly at the start of the season."
