Falken and PDC renew partnership until 2026
Through the extension, the Japanese brand will continue as the PDC’s official tyre partner.
FIS extends with TikTok, adds Stora Enso for 2027 Nordic World Ski Champs
Deal Focus: WTA secures major Mercedes-Benz sponsorship
NZC chief exec Weenink exits, KNCB appoint van Walsen
Spanish GP lands Santander as founding partner, Barcelona GP ‘set to’ renew
Breaking into a billion‑dollar paddock: Commercial opportunities and risks for Audi and Cadillac
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View MoreEuroleague brings in Sportian to step up anti-piracy battle
The collaboration with Sportian’s anti-piracy affiliate will introduce automated detection and removal of illegal content.
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View MoreLeading innovators in athletic monitoring sensors for the sports industry
The sports industry continues to be a hotbed of patent innovation. Activity is driven by consumer demand, competitive pressures, performance...
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WSC Sports and Swiss ice hockey league partner in long-term deal
RTVE lands Formula E rights, Google Cloud title sponsors Sao Paulo race
DP World Tour brings AWS on board as cloud provider
ATP Media, Sony partner to enhance tennis coverage