Tributes paid as Revolution Sports MD Kohler dies aged 48
Rod Kohler, the joint managing director of Revolution Sports + Entertainment, the London-based sports PR and sponsorship agency, has died at the age of 48.
Kohler passed away at the end of last week following a battle with pancreatic cancer.
He began his career in sports over 20 years ago at Orbit International, the sports agency now known as Octagon, working on Stella Artois' sponsorship of the pre-Wimbledon tennis tournament at Queen's Club in London.
In 1996, he moved to Hill & Knowlton, the WPP-owned consultancy, where he was an account director for three years, working with the agency on Athens' successful bid for the 2004 Olympic Games and on other events including the 1998 Fifa World Cup in France.
Kohler was subsequently a group account director at M&C Saatchi Sport & Entertainment, engaged in sports such as Formula 1 and cricket, notably Travelex's sponsorship of overseas tours of the Australian national team.
In 2005, he co-founded Revolution Sports and over the years the agency has worked with brands such as Rolex, the Swiss watchmaker, and Land Rover, the car manufacturer, to support their sponsorship of FEI equestrian events.
Last year, Kohler was part of the Revolution Sports team appointed by Tryon Equestrian Partners, organisers of the 2018 FEI World Equestrian Games in Tryon in North Carolina, USA, to manage the event’s international PR and media services.
He was also a non-executive director at British Showjumping.
Commenting on Kohler’s passing, Nigel Currie, former chairman of the European Sponsorship Association, said: “Rod was one of the nicest people in the sponsorship business. He was a highly respected and dedicated professional with great knowledge and insight across a wide range of matters. He brought terrific enthusiasm and energy to everything he did and this contributed hugely to his success in business.
"He was also an excellent spokesman and outstanding ambassador for the industry and had matured into one of the leading executives in the sponsorship world who had so much more to offer."
In tribute to Kohler, Revolution Sports has set up a fundraising page for Pancreatic Cancer UK here