Swiss Olympic brightens up with Sunrise sponsorship
Swiss Olympic, the country’s national Olympic committee, has brought in Sunrise, the domestic telecoms company, as its latest top-tier sponsor.
Under the three-year deal, Sunrise is to serve as a premium partner of the organisation until the end of 2020.
Sunrise is the fourth company to join Swiss Olympic’s top-tier sponsors following deals with Toyota, the Japanese automotive brand, Ochsner Sport, the Swiss retail company, and Rivella, the soft drinks brand.
Toyota took over from AMAG, the Swiss vehicle importer, as Swiss Olympic’s vehicle partner, with AMAG set to focus its activity on the Swiss Sports Aid Foundation from this year.
Roger Schnegg, director of Swiss Olympic, said: "We have found in Sunrise a strong partner who joins us at the highest level and is firmly committed to Swiss sport. In addition, this collaboration with Sunrise fits in perfectly with our sponsorship strategy, which relies on a small number of high-ranking partners."