F1 set to clash with 3M over logo
Formula 1 is bracing itself for a legal dispute with 3M, the USA-based manufacturing company, over the trademark of the motor racing series’ new logo.
In November, Formula 1 organisers unveiled the sport’s new logo which features an all-red design (pictured, above) and is said to be based on two cars going around a circuit and racing for the finishing line.
The previous black and red logo had been utilised since 1994.
However, there are claims that Formula 1’s design bears a strong resemblance to the logo of 3M’s Futuro brand of compression tights and braces.
3M already has a pan-European trademark for the logo, and in February last year it registered a US trademark application for the design.
The company told the UK’s Daily Telegraph newspaper that it would be “looking into this matter further”.
Formula 1’s European trademark application, which was submitted in November, is still “under examination”, according to the European Union Intellectual Office’s website.
The series’ logo change follows Liberty Media’s $4.4-billion acquisition of Formula 1 at the start of 2017, and reflects the US media giant’s desire to drive change in the series, and attract new fans.
The logo, which was designed by Wieden + Kennedy London, the UK arm of the US advertising company, will be rolled out as part of a comprehensive rebranding of Formula 1 to be completed in time for the season-opening Australian Grand Prix in March.