Rugby World Cup organisers in Japan 'must make every day count in 2018'
Rugby union - 18 Dec 2017
Organisers of the 2019 Rugby World Cup in Japan must “make every day count” during their preparations in 2018, according to the latest review of preparations by World Rugby, the sport’s international governing body, led by Alan Gilpin, head of Rugby World Cup and tournament director.
Describing 2018 as “a year that will be critical to determining the success of Asia’s first Rugby World Cup with phased ticket sales beginning in January,” the delegation “recognised the strong progress achieved by the Japan 2019 Organising Committee in 2017, including across the key areas of marketing, venue preparation and budget.”
Key milestones that have been successfully achieved include:
• “The announcement of a balanced match schedule that has teams and fans at heart
• “The announcement of an attractive and accessible ticketing programme designed to engage a nation and welcome the world
• “The launch of the IMPACT Beyond programme that is well on its way to inspiring one million new participants across Asia by the time the tournament kicks off.”
Activities scheduled for 2018 include:
• “Ticket sales begin with team and stadium pack sales from 19 January (Japan Rugby family) and 27 January (global fans)
• “Global Supporter Tour packages will go on sale via 21 Official Travel Agents from January
• “The launch of the volunteer programme and application process
• “Increased host city activation and operational testing programmes.”
Gilpin said: “We are well into what is the most important phase of the readiness programme. Strong progress has been made in a number of areas in 2017, but continued acceleration is key to ensuring that Rugby World Cup 2019 is successful in every way on a national, regional and global basis.
“With ticket sales beginning in early 2018 it is important that our friends at the Japan Rugby 2019 Organising Committee ignite excitement throughout the host cities, who will be central to inspiring people to be a part of a once-in-a-lifetime event that has fan-experience at its core.”
The Rugby World Cup is expected to generate approximately 90 per cent of World Rugby’s revenues for reinvestment in the global game over the four-year cycle.