NBA promotes Brooks to chief innovator role
Amy Brooks is to take on a new role at North American basketball’s NBA after being promoted to the position of president, team marketing and chief innovation officer.
In her newly-created position, Brooks will be responsible for innovative decision-making and growth across the NBA’s business.
Brooks will continue to report to Mark Tatum, the NBA’s deputy commissioner and chief operating officer.
She will work with the NBA’s leadership team to help set the league’s global strategic aims.
She steps up from her previous role of executive vice-president, team marketing and business operations, which she had held since 2007.
Brooks joined the NBA in 2005 as a senior director, marketing partnerships.
Commenting on Brooks’ promotion, Tatum said: “Amy is one of the most accomplished and innovative executives in sports, and this promotion is a recognition of her outstanding leadership. She is an extraordinarily valuable resource to our teams and the league office, and she will be instrumental in our efforts to drive transformative business growth on a global basis.”