Comcast becomes sponsor of US Ski & Snowboard
Comcast, the US media giant, has agreed a multi-year deal with US Ski & Snowboard Association to become the official cable television and communications partner of the national Olympic governing body for skiing and snowboarding.
Comcast's Xfinity brand will be visible on athlete uniforms at a range of high-profile events worldwide, while Xfinity will also be the title sponsor of the women's FIS Ski World Cup weekend at Killington Resort in Vermont on 25 and 26 November, which will be carried on national network NBC and its sister cable channel NBCSN.
In addition, the brand will be an associated sponsor of the men's FIS Ski World Cup Birds of Prey Race Week in Beaver Creek, Colorado from 1 to 3 December.
The deal provides Comcast with global sponsorship rights in the cable television and telecommunications category, use of USSA's logo and athletes, and a strong brand signage presence at Toyota US Grand Prix events, which serve as the Olympic qualifying series for freestyle skiing and snowboard.
Dan Barnett, chief commercial officer of USSA, said: "This global partnership with Comcast reflects the stature of our athletes and events and the impact they have in both the US and international sports market. It's a comprehensive approach to supporting both the athletes who compete and the events in which they participate, which is a great endorsement both here in America and around the world."
As part of a separate arrangement with the US Olympic Committee, Comcast is an official partner through the Tokyo 2020 Olympic Games.