Ex-Havas and WPP executive Okunniwa to lead London Sport
Tove Okunniwa has been named as the new chief executive of London Sport, the agency that seeks to drive participation in the UK capital.
The organisation has a target of getting 1 million Londoners more physically active by 2020.
Okunniwa (pictured) has been serving as an independent consultant since leaving her previous role, that of chief executive of London-based agency Havas Sports & Entertainment UK, in 2015.
London Sport claims that her “experience in developing new partnerships will play an important role in bringing together stakeholders across the capital to support the growth and development of London through physical activity and sport.”
Prior to joining Havas in 2014, Okunniwa spent seven years at WPP subsidiary MEC Access UK, the sports and entertainment marketing agency, where she was managing director.
She previously had a nine-year stint at the BBC, the UK’s public-service broadcaster, with roles including head of marketing for BBC Sport and head of digital marketing.
Okunniwa said: “I am delighted to be joining London Sport, an organisation that combines my passion for the role of physical activity in promoting inclusion and equality with my love for the city I have lived in for over 30 years. This is an exciting opportunity to make a real difference to the lives of Londoners.”
In October 2014, Okunniwa was featured as one of the rising stars of international sports agencies in Sportcal Insight magazine.