Westfield extends sponsorship of Australian women's soccer
Westfield, the Australian shopping centre company, has renewed its sponsorship of women's soccer in the country for another two years, Football Federation Australia, the sport's domestic governing body, announced today.
Westfield will continue as the naming rights partner of the Matildas and Young Matildas, the women's senior and Under-20 national teams, respectively, and as naming rights partner of the W-League, the top women's division.
Westfield and FFA first teamed up in 2008, when, as well as taking on sponsorship of women's soccer, the company became a general sponsor of the Socceroos, the men's national team and the men's top-tier Hyundai A-League. In 2014, Westfield acquired naming rights to the newly-launched FFA Cup, the knockout cup competition.
David Gallop, chief executive of FFA, said: "Football is the world's biggest sport and biggest participation sport in Australia, which has recently been confirmed by the AusPlay results from the Australian Sports Commission, and female football is our fastest area of that growth. From our Aldi MiniRoos program through community clubs, the Westfield W-League right through to the Westfield Matildas football is a sport of choice for women and girls.
"We believe that women’s football has enormous potential for growth and it’s fantastic that Scentre Group shares this view as well."
Peter Allen, chief executive of the Scentre Group, the owner and operator of Westfield in Australia and New Zealand, added: "The profile and support for women in sport in Australia has come a long way since we aligned with the Women’s FFA in 2008. We hope this momentum continues as the determination, leadership and commitment shown by our female football players make them stand out role models for young girls and women in our community.
"Over the next two years we won’t just be supporting women’s football on the field - we’re also looking to bring the game and the local community closer, offering our customers a range of experiences and opportunities to connect with women’s football and their favourite player’s in-centre."