The International Cricket Council (ICC) has issued a media rights tender covering the 2026-28 cycle of major events, across Bangladesh, Pakistan, and Sri Lanka.
There are up to five packages available in Pakistan, covering rights to both men's and women's major tournaments, while in Sri Lanka, there is one TV and digital combined package available in both countries, respectively.
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In total, the cycle covers four men's and three women's major ICC events through the beginning of 2028. This number includes the ICC Men's T20 World Cup in India and Sri Lanka early next year, as well as the Men's Cricket World Cup in 2027, set to be held across South Africa, Zimbabwe, and Namibia.
Interested parties should email iccmediarights2024-2031@icc-cricket.com to gain access to the tender documentation.
While most other cricket-centric markets had rights awarded through 2028 at the start of last year, the three involved in this tender only had deals struck for 2024 and 2025, necessitating another tender now.
In Pakistan, rights for the last 16 months or so have been held by PTV and Tower Sports, through a March 2024 tie-up.
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By GlobalDataIn Bangladesh, meanwhile, rights were sold to the Total Sports Marketing agency (TSM) last April, with that firm in turn distributing the rights to Nagorik TV and Banglalink.
Finally, Maharaja TV secured the same rights in Sri Lanka, again in a deal unveiled last April and only running through 2025.
These deals in Pakistan, Bangladesh, and Sri Lanka marked the final agreements for the ICC in terms of completing its stable of broadcast partners for 2024 onwards.
Elsewhere, the ICC has today unveiled a women's game-only partnership with internet giant Google.
This collaboration, both parties have said, will lead to the ICC "leveraging Google's advanced technology and commitment to supporting women's sports, enhancing fan engagement, and increasing accessibility."
This deal has been unveiled in the build-up to the 2025 Women's Cricket World Cup, which will take place in India and Sri Lanka between September 30 and November 2.
It follows consumer products giant Unilever being announced as the ICC's first-ever specific partner for the women's game, in March.
Jay Shah, chair of the ICC, has said: "By harnessing Google’s innovation, we will be able to create more engaging experiences for fans and bring the sport closer to people everywhere.
“Women’s cricket is growing faster than ever before, and this collaboration will not only help accelerate its global reach but also inspire future generations to see cricket as a game where they belong."
