Xbox, the video game and entertainment system, has been unveiled as the title sponsor for the Professional Squash Association's (PSA) 2023-24 World Tour Finals, the sport’s flagship tournament.
In addition to the title sponsorship, which names the tournament the Xbox PSA World Tour Finals, the Microsoft-owned company will also have extensive branding at the tournament’s venue and the all-glass show court.
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The PSA World Tour Finals will take place in Bellevue, United States from June 18 to 22.
The tournament will feature the top eight male and female squash players globally.
It will be broadcast worldwide via the PSA’s social media channels, linear TV partners, and its OTT platform, SquashTV.
Last month, the PSA announced the renewal of its partnership with squash court manufacturer ASB.
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By GlobalDataThe partnership extension will see ASB continue as the official court partner of the PSA for at least the next two years.
