French headphones brand Viwone has been named a premium partner of soccer’s AS Monaco, the principality-based team that plays in France’s top-tier Ligue 1.

The deal, announced today (January 24), will see the brand feature on the back of Monaco’s shirts for the remainder of the 2022-23 season.

It will provide exposure for Viwone as it launches its products in March.

Viwone joins VBet, Fedcom, and Triangle Intérim as a second-tier premium partner of Monaco. The club’s top-tier major partners are trading platform and front-of-shirt sponsor eToro and sportswear brand and kit supplier Kappa.

Rachel Marguerite, marketing manager for France at Viwone, said: “Viwone wants to support artists, athletes, but also successful and prestigious clubs. AS Monaco, which embodies the values ​​of excellence and innovation, was obvious to Viwone.

“Music takes place everywhere in our daily life but also of course in the world of sport, which is why we are happy to associate ourselves with AS Monaco. This partnership is an important lever for the visibility and influence of our brand.”

Adrien Zannettacci, sponsoring director of Monaco, added: “We are delighted to welcome Viwone to the family of AS Monaco partners. With its high-end headphones, Viwone has placed innovation and high standards at the heart of its activities and values ​​that we share. We look forward to working together.”