Technology infrastructure company Switch has partnered with motor racing’s Formula 1 (F1) Las Vegas Grand Prix.
The deal will involve Switch, which is based in the city, providing the event with "resources to support its sustainability goals."
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Little else in the way of detail is given, but the tie-up is intended to help F1 achieve its sustainability commitments and its goal of being net zero by 2030.
Pilar Harris, senior director of corporate social responsibility and government relations for the Las Vegas Grand Prix, said: “Formula 1 has made it its mission to work towards becoming a net zero global sport, and, as the newest race on the F1 calendar, we wanted to ensure that we were doing our part to support that initiative.
“By collaborating with a local industry leader, like Switch, we can find ways to establish environmentally conscious practices and operate this event for the ultimate good of the Las Vegas community."
Dutch brewing giant Heineken is the title sponsor of the 2023 Las Vegas Grand Prix, with the brewer activating the tie-up via its Silver lager brand.
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By GlobalDataSlot machine and casino gaming company Aristocrat Gaming recently also agreed a sponsorship deal with the event.
The inaugural edition of the resurrected Las Vegas Grand Prix takes place on November 18.
