The International Cricket Council has agreed a sponsorship deal with Shyam Steel, the India-based TMT bar manufacturer, for the upcoming World Test Championship final.
The match between India and New Zealand, the top teams in the longest format of the sport, takes place at the Hampshire Bowl in Southampton, England from 18 to 22 June.
The inaugural championship began in July 2019.
Shyam Steel will receive brand visibility on the outfield and perimeter boards, on the backdrop for flash interviews and post-match presentations, and on the ICC website and app.
It will also have the right to use photographs and audio-visual clips for its promotions.
In addition, the brand will create activations across its digital platforms, including trivia and contests.
Lalit Beriwala, director of Shyam Steel India, said: “We are very proud to associate ourselves with this prestigious event. India is a cricket frenzy nation, and this partnership will help us build high brand recall among the cricket lovers of the country. On behalf of Shyam Steel Family, we wish our Indian cricket team all the very best for the championship match.”
The match is to be televised in India by Star Sports and in New Zealand by Sky.
