Golf’s Ryder Cup, the biennial men’s teams contest between Europe and USA, has sealed a multi-year partnership with software company Pega.
The tie-up will see Pega become the worldwide supplier of the next two editions of the competition.
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These include the 2021 edition, delayed from last year because of Covid-19, to be held at Whistling Straits in Wisconsin, USA on 24 to 26 September, and the 2023 edition at the Marco Simone Golf and Country Club in the Italian capital Rome.
As part of the agreement, Pega will collaborate with Ryder Cup broadcasters to create online content.
Ryder Cup sponsors already include the likes of PepsiCo, Toro, UBS, Aon, BMW, BP and Rolex.
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Guy Kinnings, director of the European Ryder Cup, said: “We are delighted to welcome Pega to the Ryder Cup commercial family for the next two editions. The Ryder Cup is all about partnerships and teamwork, and we look forward to Pega’s innovation helping us to continue to deliver a first-class service for everyone involved in the biennial contest.”
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