Rugby Australia, the governing body for rugby union in the country, has secured a new five-year deal with Mondelez International, the USA-based snack company, to become the main sponsor of its national teams.
Under the agreement, Mondelez Cadbury will serve as the principal partner of the Wallabies, the men’s team, and a major partner of the Wallaroos, the women’s team.
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Cadbury will be replacing Qantas as principal partner after the tie-up with the Australian airline ended after 30 years, in 2020.
The Cadbury’s logo will be featured on the Wallabies jersey for the first time in a test match against France in Sydney on 7 July. The brand’s logo will also appear on the team’s training shorts.
The logo will be displayed on the Wallaroos shorts for the first time in a test match against Samoa in Brisbane on 17 July.
The deal with Cadbury will come as a boost to RA after a sponsorship deal with GFG Alliance, a steel and mining conglomerate, fell through last month.
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By GlobalDataAndy Marinos, chief executive of the governing body, said: “What a fantastic and proud day for Australian Rugby. We’re incredibly excited to partner up with the tram at Cadbury, and to see the opportunities for us both over the coming years.
“From the alignment on values to their commitment to the development of women’s sport, as well as increasing the opportunities and profile of the game, this partnership will only further encourage the growth of our game across all levels.”
