Concacaf, the governing body for soccer in North and Central America and the Caribbean, has signed a multi-year sponsorship deal with Qatar Airways.
The agreement sees the brand serve as the official airline partner of the 2021 Concacaf Gold Cup, which began in Miami, Florida on 2 July, and will culminate with the final in Las Vegas, Nevada on 1 August.
Qatar’s national soccer team is a guest for the competition.
Qatar Airways will also be the presenting sponsor of the next edition of the Concacaf Nations League, which is scheduled for 2022-23.
The company already has a strong presence in soccer, notably as a top-tier 'Fifa Partner' in a deal that runs up to and includes the 2022 World Cup in Qatar, and the official airline of the ongoing Uefa Euro 2020, which reaches a climax next weekend.
It is also a partner of various top clubs, including Paris Saint-Germain, AS Roma, Bayern Munich and Boca Juniors.
Victor Montagliani, the president of Concacaf, said: “We are extremely pleased to welcome Qatar Airways as a confederation-wide partner of Concacaf. Their extensive experience across global football and sport sponsorship will undoubtedly benefit our confederation. We look forward to working together to elevate this summer’s Gold Cup, the next edition of the Concacaf Nations League and football across the entire region.”
Akbar Al Baker, chief executive of Qatar Airways Group, added: “This partnership presents a great opportunity for us at Qatar Airways to connect fans across the world. We look forward towards strengthening our presence across the North, Central American and Caribbean regions, where football is deeply embedded in the culture and lifestyle. With potentially millions of fans watching from home and tens of thousands of spectators attending the Gold Cup matches, this alliance will help cement our goal of bringing people together.”