German sportswear brand Puma is to provide match balls for soccer’s top-tier Liga Portugal from the 2023-24 season.

The multi-year deal sees Puma designated the league’s official technical sponsor, as well as its official match ball supplier.

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It will provide balls for all professional competitions in Portugal, not just the league, and will also work with Liga Portugal on marketing, events, and brand activation initiatives.

The deal adds Liga Portugal to a growing portfolio of league tie-ups for Puma, which also includes LaLiga in Spain, the United Soccer League in the US, the second-tier English Football League, the Malaysian Football League, Serie A in Italy, and the Scottish Professional Football League and Scottish Women’s Premier League.

Puma is using partnerships with “the best European leagues” in particular to help grow its brand globally.

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Javier Ortega, general manager for southern Europe at Puma, said: “We are very excited to start working with Liga Portugal. After LaLiga and Serie A, we are excited to see the new Puma Orbita ball on Portuguese pitches, hopefully contributing to spectacular moments and top-level performances.”

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Pedro Proença, president of Liga Portugal, added: “It is an honor and a privilege for Liga Portugal to be associated with such a world-class and prestigious brand as Puma. This moment is the result of a long negotiation process that began with Puma's interest in Liga Portugal and Portuguese professional soccer, manifested more than a year ago, being a good example of the growth and development of our competitions and events, as it also demonstrates the path of excellence that our professional competitions have tread in recent years.

“This partnership reinforces Liga Portugal as one of the top leagues in Europe and will make the new official match ball an iconic hallmark for the 2023-24 season. It is also an enormous pride to be alongside LaLiga and Serie A, two leagues with which we have a fruitful relationship and with whom we will have the pleasure of working on major events in the near future.”

Elsewhere in soccer, Puma recently struck a long-term kit supply deal with Saudi Arabian soccer club Al Hilal, who finished third in the 2022-23 Saudi Pro League and are one of four teams in the league to have been taken over by the country’s sovereign wealth Public Investment Fund as part of its continued strategic investment in sports.

It was announced in May, meanwhile, that the brand is to become an official supplier to motor racing’s premier Formula 1 series from 2024.