The top-tier Premier Padel tour has announced a new global partnership with Whoop, the US-based wearable fitness tech brand.
Through the three-year agreement, the company will become the official health and performance wearable partner of the series.
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Whoop will provide wearable technology and membership to players competing on the Premier Padel Tour, giving them access to 24/7 advanced health and performance insights throughout the season.
The two parties will work together to “explore how physiological insights and performance data can help athletes unlock deeper performance insights.”
The partnership will also extend across a number of tournaments on the Premier Padel Tour, with activations planned at key events throughout the season.
In addition, the brand will sponsor a group of professionals, to be announced at a later stage, who will integrate the technology into their training and competition routines while representing the brand on tour.
The partnership will also extend to FIP Academy, the International Padel Federation’s official global training and education platform. Whoop will also work with FIP to develop educational content and learning resources.
Rob Mitchell, vice president of commercial at Premier Padel, said: “Whoop’s technology will give our athletes valuable insights to better understand their bodies and support performance at the highest level.
“The partnership also creates direct opportunities for players and coaches on the tour, with Whoop supporting a group of them as sponsored athletes and bringing this collaboration closer to the athletes.”
Premier Padel’s commercial portfolio includes title sponsor Qatar Airways, Wilson, Heineken, Playtomic, and Bullpadel.
The 2026 Premier Padel Tour features 26 tournaments across 18 countries, with new tournaments in the UK and South Africa added for the first time.
The season began in early February in Riyadh and will run through the Premier Padel Finals, to be held between December 7 and 13 in Barcelona.
Whoop has announced several partnerships with sports properties in recent months, including a new deal with iconic Formula 1 motor racing team Ferrari and a renewal with golf’s PGA Tour.
The fitness brand has been most active in cycling in terms of sports sponsorships over recent years. It is currently the title sponsor of the UCI Mountain Bike World Series, courtesy of a deal announced in February 2024.
