Sony-owned video games console brand PlayStation has today renewed its long-running sponsorship of European soccer’s elite Uefa Champions League until 2024.

As part of the three-year agreement, PlayStation will present the official player of the match award at each Champions League match and continue to support the competition’s gaming hub, which is accessible via mobile and web applications.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The deal, which comes ahead of the 2021-22 season, extends a partnership that dates back over 23 years.

The company is also a sponsor of major clubs, including Spanish giants Real Madrid.

Beer brand Heineken, soft drinks and snack foods manufacturer PepsiCo, credit card provider Mastercard, oil and gas firm Gazprom and logistics provider FedEx have already renewed their sponsorship deals for the Champions League for the 2021-24 cycle.

See Also:

Food delivery firm Just-Eat Takeaway, meanwhile, has been added as a new sponsor, while Hotels.com is a second-level partner.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Guy-Laurent Epstein, marketing director at Uefa, said: “PlayStation has been a valued partner of the Uefa Champions League for more than 23 years, so I am delighted that we are able to celebrate a three-year extension to our relationship.

“Uefa’s long-term partnerships with innovative brands like PlayStation are invaluable to Uefa in promoting our competitions globally, and in particular in the digital space, so we look forward to continuing our relationship as we enter a new Uefa Champions League cycle.”

Eric Lempel, senior vice president and head of global marketing at Sony Interactive Entertainment, added: “We have enjoyed a strong collaborative relationship with the Uefa Champions League for over 23 years, delivering unique football experiences to our community of PlayStation fans around the world.

“Football is integral to the PlayStation DNA, and we know many of our gamers are as passionate about football as we are. We look forward to our continued partnership and the excitement of the upcoming 2021-24 cycle.”