MOL Group, the Hungarian oil and gas company, has been named an official partner of the 2022 European Men's Handball Championship and 2024 European Women's Handball Championship, the continent’s premier national teams tournaments for the sport.
The deal, agreed with the European Handball Federation governing body via its marketing partner Infront, the sports marketing agency, will see MOL receive branding exposure that is visible to TV viewers, such as on floor stickers and LED boards, as well as digital and online branding exposure, including on the EHFTV streaming platform.
It is the first time MOL has put its name to European handball.
The men’s Euro 2022 tournament takes place in Hungary and Slovakia between 13 and 30 January. Its other partners include Lidl, Grundfos, Gorenje and Engelbert.
The women’s Euro 2024 will be co-hosted by Hungary, Austria and Switzerland between 28 November and 15 December of that year.
Oszkár Világi, deputy chief executive of MOL Group, said: “The Men's EHF Euro 2022 is one of the most important international sporting events in Hungary and Slovakia recently and will be a real experience for both nations. We believe in the community-building and cross-border power of sport and are proud to support this co-hosted tournament.”
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Julien Ternisien, senior vice president for summer sports at Infront, added: “This new partnership comes at a challenging time for the sponsorship market but represents a brand understanding how engaging and powerful handball can be. MOL identified the added value a platform like the EHF can provide and I look forward to seeing the collaboration grow in the future.”