McLaren, heavyweights from motor racing's top-tier Formula 1 (F1) series, have extended and expanded their commercial tie-up with professional services firm Deloitte.
The McLaren Racing organization, which also runs teams in the IndyCar series and in the FIA's World Endurance Championship (WEC) from 2027, has now unveiled Deloitte as an official transformation partner of the entire organization, in a multi-year agreement.
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The previous tie-up between the two parties, beginning in May 2023 and running through 2025, only covered the McLaren F1 outfit. That agreement was valued by GlobalData Sport as worth $1.5 million annually.
This expansion means the Deloitte logo will feature across the Formula 1 McLaren car, as well as on that team's cars in IndyCar and in the WEC (with that latter outfit to launch next year).
Zak Brown, McLaren Racing's chief executive (CEO), has said: "Deloitte has been a hugely valued partner for many years. Their expertise in data, technology, and transformation has played a meaningful role in our return to the front of the grid, and I’m delighted to expand the partnership across our other racing series."
In terms of major sponsors for McLaren F1, Mastercard will become the team's naming partner at the start of the 2026 season, which will get underway in Australia in early March.
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By GlobalDataMcLaren F1 have won the past two editions of the F1 constructors' championship, while last year driver Lando Norris won McLaren's first drivers' championship since 2008.
Richard Houston, CEO at Deloitte UK, added: "We’re proud of the work we’ve done with McLaren Racing and the role it has played in their success. As the relationship expands into new markets and racing series, we will continue working with McLaren to push the boundaries of performance and unlock new opportunities.”
Elsewhere, the Cadillac F1 team has brought in global enterprise software giant IFS as a new commercial partner, as it prepares for its inaugural F1 campaign this year.
A strategic tie-up between Cadillac and IFS was unveiled earlier today, with IFS becoming the new team's official technology partner.
IFS branding is set to feature across the Cadillac race car itself, as well as on driver and official team apparel.
IFS, through the agreement, is now supporting Cadillac operations across areas such as inventory, engineering management, supply chain, and quality management.
The deal, both parties have said, has been struck with the aim of helping Cadillac to "streamline operations, reduce manual processes, and enable automation."
Tyler Epp, Cadillac F1's global head of commercial strategy, has commented: "We decided to implement IFS early on in our journey – before we even had entry confirmed. It's helped us rapidly scale our operations by providing tools to establish best practices, manage complexity, and accelerate innovation."
Epp was brought in in that position last September, while in November, Lauren Teixeira was unveiled as the US-based outfit's chief commercial officer, with Willem Dinger also arriving as chief partnerships officer.
Meanwhile, fellow USS-based F1 team Haas have brought in sportswear brand Castore as their new kit supplier.
A deal announced today positions Castore as both official kit partner and official retail partner of Haas, with the brand set to design and supply "all on-track and off-track performance apparel for the team, including advanced technical kit for drivers, engineers, and team personnel."
In addition, Castore will produce both replica teamwear and a set of fanwear collections.
Tom Beahon, co-founder of Castore, has stated: "We’re proud to support the team with technically advanced apparel and to create elevated fanwear collections that bring supporters even closer to the sport. Together, we’re building on a powerful foundation as we enter this next chapter in Castore’s F1 journey.”
This tie-up adds to Castore's existing deals – covering the 2025 season – with the F1 teams of McLaren (switching to Puma this year), Alpine (struck most recently), and Red Bull.
Outside F1, meanwhile, mid-December saw Castore unveiled as the new kit supplier for both Warwickshire County Cricket Club and the Birmingham Phoenix franchise from the short-form The Hundred competition.
