The US' Ladies Professional Golf Association (LPGA) has hired Monica Fee, most recently of the LIV Golf property, as its new chief sales and partnerships officer.
Fee will join the Florida-based LPGA on January 5, 2026, and will be in overall charge of the women's golf organization's worldwide sales and partnership strategy.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
She will, therefore, report directly to the LPGA's commissioner, Craig Kessler, and will also join the LPGA's executive leadership team.
She will be in charge of every aspect of the LPGA's commercial and brand partnership activities, including "enhancing the value and activation of LPGA sponsorships."
At LIV, she served as senior vice president and head of global partnerships, building that controversial and lucrative league's overall commercial portfolio, for almost four years (between December 2021 and October this year).
Prior to her time at LIV, meanwhile, Fee worked in the global brand partnerships division of the Creative Artists Agency, where, overall, she spent 14.5 years.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataBefore that, meanwhile, she spent two years at the WME agency.
Kessler has now said: "Monica brings incredible energy, a ton of passion for golf and leading teams, and a reputation for delivering results. As we continue to elevate the LPGA’s commercial momentum and global reach, her vision and track record make her the ideal leader to build meaningful partnerships and unlock new growth for the organization.”
Fee added: "The LPGA is at an extraordinary moment in its history – one defined by momentum, purpose, and global opportunity. I’m excited to help shape its next chapter by building partnerships that elevate women’s golf and connect the LPGA’s values with leading brands around the world."
Kessler, formerly chief operating officer at golf's PGA of America, became LPGA commissioner in late May, succeeding Mollie Marcoux Samaan, who stepped down in January.
More recently, earlier this month, the LPGA announced a partnership with Golf Saudi to launch a new tournament in Las Vegas, US, next year.
The Aramco Championship at Shadow Creek Golf Club in Las Vegas will take place from March 30 to April 5, 2026, featuring a $4 million prize purse and a 120-player field.
