Land Rover, the UK vehicle brand, has been named as the fifth worldwide partner for the 2023 Rugby World Cup in France through a contract extension with World Rugby, the international governing body for rugby union.
The partnership will see the mascots at the 2023 tournament be known as the Land Rover Defenders of Tomorrow, with the pair committing to continue with efforts to create a more sustainable future.
The deal marks the Land Rover's fourth successive association with the Rugby World Cup, having been an official sponsor for New Zealand in 2011 and a worldwide partner for both the 2015 and 2019 editions.
Since gaining a top-tier sponsorship role in 2015, the brand is said to have “inspired thousands of children from all over the world through its extensive grassroots activities and Rugby World Cup mascot programme, allowing young rugby fans to join the team captains on the pitch ahead of every match.”
Land Rover has long been involved with rugby and has had sponsorships with the likes of the British and Irish Lions, England’s Premiership Rugby and South Africa’s national team Springboks.
Other worldwide partners to the tournament include Societe Generale, Mastercard, Asahi and Capgemini.
Sir Bill Beaumont, chairman of World Rugby, said: “Land Rover is a true partner of rugby at all levels, and we are delighted to be extending our worldwide partnership for Rugby World Cup 2023 in France. As a tournament and a rugby family, we are committed to making a positive impact in France and more widely for our planet for future generations to enjoy.”
Lennard Hoornik, chief commercial officer at Land Rover, added: “Land Rover has been at the heart of rugby for two decades. As we write this next chapter, we share France 2023’s commitment to making a positive difference on society through rugby. The next two years represent a significant time for Land Rover as we journey towards electrification and Rugby World Cup will play an important part in that.”