The Los Angeles Dodgers, of Major League Baseball (MLB), and Tokyo-based personal care company Kosé Corporation have announced a renewal and expansion of their partnership.
New deal elements that will be on display at Dodger Stadium through the extended agreement include scoreboard flash features for Japanese star Shohei Ohtani’s home runs and walk-off wins, opportunities for fans to purchase Kosé products, and a sponsored trading card giveaway.
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Kosé messaging has already been prominently featured on DodgerVision throughout the season, accompanied by strategic product placement within the team’s stadium.
The Dodgers initially partnered with Kose in May 2024, as part of a multi-year deal.
Meanwhile, the MLB franchise has also announced an official partnership agreement with anime studio Toei Animation.
The deal will feature a one-day stadium promotion for the company's global manga series, One Piece.
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By GlobalDataThe planned One Piece Night will take place on July 3 for the Dodgers’ game against the Chicago White Sox and will include a variety of activations in and around the stadium
The Dodgers have secured multiple Japanese sponsors over the past year, with the presence of Ohtani significantly increasing the team’s commercial appeal in the country.
Other Japanese brands partnered with the Dodgers include Daiso, Nippon Airways, Toyo Tires, and Kowa Company.
