The LA Clippers and Orlando Magic, both of North American basketball’s NBA, are the latest major sports teams to partner with Socios.com, the blockchain-based fan engagement platform.
The Clippers have agreed a multi-year deal that will see the platform integrated with the team’s social media, digital and mobile platforms, as well as with hospitality experiences.
Orlando Magic, meanwhile, have agreed a one-year deal for the 2021-22 season that will see them and Socios.com seek to provide innovative new approaches to fan engagement.
A variety of other joint marketing activities will also see Socios.com featured on the Magic’s in-game signage, on the team app, in its email newsletter and on its social media platforms, while the site has become the presenting partner of the Magic Soundoff show.
In addition, former Magic player Hedo Turkoglu will be a featured spokesperson for the Magic and Socios.com partnership.
Alexandre Dreyfus, chief executive of Socios.com and Chiliz, said: “The Clippers fully understand how our fan engagement platform will enable them to scale their brand globally and I’m very excited by our plans with them. This is yet another step forward in a very exciting period of unprecedented growth in the US for our business.”
Of the Orlando Magic partnership, he said: “The team are a globally recognised brand and we’re proud to add them to our growing roster of partners. This is the start of an exciting partnership that we believe can eventually lead to greatly enhanced fan engagement for fans of the Orlando Magic around the world.”
Scott Sonnenberg, chief global partnerships officer for the LA Clippers, said: “Socios.com is a global fan engagement leader, and like us they understand how technology and innovation drive the sports industry forward.”
The Clippers and the Magic join Socios.com’s existing portfolio of NBA partnerships that includes the Philadelphia 76ers, the Boston Celtics, the Cleveland Cavaliers and the Sacramento Kings.
The company also has major partnerships across a range of other sports, including with giants of club soccer in Barcelona, Juventus and Paris Saint-Germain, the UFC mixed martial arts promotion and Nascar’s Roush Fenway Racing.