The organizers of the Las Vegas Grand Prix, from motor racing's iconic Formula 1 (F1), have brought in a new event sponsor – IT technology solutions brand Insight Enterprises.
Through a tie-up unveiled today, Insight – which has its global headquarters in Arizona – will serve as the official technology lifecycle management partner of the Grand Prix, which this year will take place on November 21.
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Insight is a business transformation firm that offers hardware, software, cloud, and service-based IT solutions to its clients.
The company plans to use this association to deepen relationships with existing clients through a range of "premium experiences."
The Las Vegas Grand Prix is set to continue on the F1 race calendar until at least 2037, through a 10-year extension unveiled earlier this year.
In late June, meanwhile, SBI Holdings, the Japanese financial services group, came on board as a presenting partner for the event's media operations.
The Las Vegas GP has operated as a separate entity from F1 since the project got underway in early 2022 (with the first race there taking place in 2023).
The race has been title-sponsored since its inception by heavyweight beer brand Heineken.
