Arsenal have become the latest European soccer club to announce a partnership with cryptocurrency brand Bitpanda.
Under a multi-year agreement unveiled today, the platform becomes the English Premier League side’s official crypto trading partner.
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The announcement comes as Bitpanda officially launches in the UK.
Through the deal, Bitpanda’s branding will be shown at Emirates Stadium, starting with Arsenal’s first home game against Leeds United on August 23, and will feature prominently across the stadium and the team’s digital channels.
The two parties will collaborate on digital activations, player involvement in content creation, and exclusive fan engagement experiences.
Bitpanda users will also benefit from experiential opportunities, including VIP access to Arsenal matches, invitations to exclusive events, and the chance to meet club legends.
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By GlobalDataThe crypto brand has developed a strong presence in European soccer and was most recently named as the new front-of-shirt sponsor of Swiss giants FC Basel.
Bitpanda also has partnerships with three of Europe’s most prominent club sides, French champions Paris Saint-Germain, German heavyweights Bayern Munich, and Italy’s AC Milan.
Arsenal have secured several commercial deals in recent weeks ahead of the upcoming 2025-26 Premier League season, including a renewal with Japanese video game developer Konami earlier this month.
Last month, the north London club agreed tie-ups with global lifestyle brand Stanley 1913, international payments and financial services platform Airwallex, and beer brand Guinness.
Meanwhile, Manchester United have teamed up with soft drinks giant Coca-Cola and international payments provider Sokin ahead of the new season.
Coca-Cola will serve as the club’s official carbonated soft drinks partner in the United Kingdom and Europe.
The agreement includes pouring rights for products such as Coca-Cola, Coca-Cola Zero, Diet Coke, Fanta, Fanta Zero, Sprite, Sprite Zero, Dr Pepper, and Dr Pepper Zero.
Manchester United and Coca-Cola will also work together on fan engagement initiatives.
The partnership follows the brand’s recent three-year league-wide sponsorship deal with the Premier League from the 2025-26 season.
In recent months, Coca-Cola also renewed partnerships with Germany’s Borussia Dortmund and Italian Serie A champions Napoli.
Sokin has been appointed as the club's official global business payment solutions partner in a multi-year deal.
The company will provide Man United with its global business payments platform, which will support the team's international business-to-business transactions.
Manchester United will begin their season against Arsenal on Sunday (August 17).
Elsewhere in the Premier League, newly-promoted Leeds United have renewed their sponsorship deal with Heineken.
As part of a multi-year agreement, the UK arm of the Dutch brewing giant will continue to serve as the Yorkshire club’s official beer and cider partner.
The brewer’s brands, such as Birra Moretti, Cruzcampo, Heineken, Heineken 0.0%, Inch’s Cider, and Beavertown Neck Oil, will be exclusively available at Elland Road on matchdays.
Leeds recently announced Cyprus-based international gambling firm Parimatch and cybersecurity platform NordVPN as major sponsors for the new campaign.
The club's first game back in the top-flight will be against Everton on Monday (August 18).
