German top-tier soccer side Eintracht Frankfurt have extended and expanded their major commercial tie-up with Deutsche Bank for another eight campaigns.
Through a contract renewal unveiled late last week, Deutsche Bank will continue as the naming rights partner for the Eintracht home stadium – Deutsche Bank Park – through until 2035. The previous agreement between those two parties had been due to run out at the end of the 2026-27 campaign.
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This length of extension matches the existing stadium lease deal between the club and the city of Frankfurt.
Eintracht have said that the next eight years will see the club and Deutsche Bank "continuously developing service and digital approaches in stadium operations with the aim of simplifying processes, reducing waiting times, and significantly increasing comfort for visitors."
In addition to the naming rights element of the deal, Deutsche Bank's logo will from now on appear on the sleeves of training and warm-up kits worn by both the men's and women's Eintracht teams.
The bank will also continue as the official banking partner of the Bundesliga club, and will continue to provide its "products, services, and expertise in key financial and services areas" to Eintracht.
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By GlobalDataAxel Hellmann, Eintracht Frankfurt's chief executive (CEO), has said: "The agreement with Deutsche Bank is special for us in various respects as it represents trust, vision, and shared values. It forms a central component of our strategic development – financially, structurally, and with a view to our ambitions in both domestic and European competition."
Christian Sewing, CEO at Deutsche Bank, added: "Eintracht Frankfurt is an exceptional club with international ambitions, regional strength, and a clear stance – that’s a perfect fit for us. We are proud that we will continue to be associated with Deutsche Bank Park as the naming rights holder."
Eintracht finished third in the Bundesliga last season (thus, qualifying for this season's lucrative UEFA Champions League pan-European competition), and currently sit seventh in this season's table.
Other major club sponsors include kit supplier Puma, and recruitment heavyweight Indeed (the men's team's front-of-shirt supplier).
Last summer, meanwhile, the club unveiled financial advisory firm Deutsche Vermögensberatung (DVAG) and insurance company Generali Deutschland as new sleeve sponsors in a three-year deal.
