Paris Saint-Germain, the top French soccer club, has signed a two-season sponsorship deal with French luxury fashion brand Dior.
It is the first time Dior has partnered with a sports club and it succeeds Hugo Boss, the German luxury fashion brand, who was the club’s official tailor since 2014.
Under the agreement, Dior will provide the Paris-based team with both formal and casual attire.
The casual wardrobe will consist of a Harrington jacket, a knitted sweater and a polo shirt that will all feature the club’s crest and the brand's logo, while the formal wear will comprise a cashmere coat, jacket, shirt and pants. Both outfits will be accompanied by the brand's derby shoes.
Pietro Beccari, president and chief executive of Dior, said: “The decision to collaborate with PSG for the official wardrobe of the team came quite naturally, as we share values that we consider essential, such as the quest for excellence, surpassing oneself, collective performance and the power of perpetual reinvention.”
Other partners to the club include Nike, Qatar Airways, BeIN Sports, EA Sports and Orange.