The International Tennis Federation and Kosmos Tennis, organisers of the men’s Davis Cup, have become the latest entities to partner with Socios, the blockchain-based fan engagement platform.
The agreement will see the creation of a Davis Cup fan token, $DAVIS, which will launch at the Kosmos Sports Summit in Madrid, Spain, on 4 November. It will be available via Socios.com.
Through this, fans will be able to access exclusive content, be involved in the decision-making process by voting in polls and take part in games, competitions and quizzes to earn club benefits and experiences.
Socios has partnerships with over 70 sports franchises across soccer, fighting, motorsport, cricket, basketball and gaming, but this represents its first partnership in tennis.
This year’s edition of the Davis Cup Finals will take place across three European venues – Madrid (Spain), Innsbruck (Austria) and Milan (Italy) – from 25 November to 5 December.
Enric Rojas, chief executive of Kosmos Tennis, said: “The partnership with Socios.com and the launching of the $DAVIS fan token will allow us to improve the experience of our fans and make them feel part of the competition”.
“Fans play a very important role in the Davis Cup, and, now that travelling abroad is slightly more complicated, the fan token will guarantee that fans can enjoy the competition and feel a part of it from their homes”.
Alexandre Dreyfus, founder and chief executive of Socios.com and parent company Chiliz, added: “The Davis Cup creates passion and excitement among its fans like no other competition in Tennis.
“We’re thrilled to partner with Kosmos Tennis to launch the $DAVIS Fan Token and look forward to giving fans an active role in the tournament. This partnership is the perfect way for us to enter the world of tennis and we look forward to more big announcements in the sport in the future.”