Soft drinks giant Coca-Cola has today agreed a new three-year sponsorship deal with English soccer’s top-tier Premier League from the 2025-26 season.
As the league's official soft drink sponsor through the 2027-28 campaign, Coca-Cola will activate the sponsorship across multiple brands within its portfolio, including Coca-Cola Original Taste, Coca-Cola Zero Sugar, Powerade, and Smartwater.
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The company will also serve as a partner of the upcoming Premier League Summer Series pre-season tournament in the United States and launch fan engagement initiatives such as exclusive fan activations, centre circle experiences, and access to tickets.
The deal sees Coca-Cola reunite with the Premier League after the pair previously had a three-year partnership from the 2018-19 season through 2020-21. At the time, the major soft drinks brand called the deal its biggest in the UK, thought to be worth upwards of £10 million ($13.4 million) per annum.
Coca-Cola, a prominent supporter of soccer worldwide, becomes the seventh commercial partner in the Premier League portfolio, joining EA Sports FC, Barclays, Guinness, Hublot, Nike, and Oracle, after the league switched from a title sponsorship model to a multi-category structure in 2016.
Will Brass, Premier League chief commercial officer, said: “We are delighted to welcome back Coca-Cola as the official soft drink partner of the Premier League. Coca-Cola brings years of experience in top-level sport sponsorship and fan engagement.
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By GlobalData“We look forward to working together over the coming seasons to drive further success for us both through this expansive, exciting partnership.”
Coca-Cola has secured several major soccer sponsorships in recent months, most notably becoming a partner of the revamped FIFA Club World Cup competition, whilst also extending a long-running tie-up with German soccer's DFB governing body.
