Soft drink giant Coca-Cola has added to its raft of recent sponsorship deals in English soccer’s Premier League by announcing a new partnership with Chelsea.
The agreement makes Coca-Cola the official soft drink supplier of the club across the UK and Europe.
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As part of the agreement, Coca-Cola’s beverages will be served across Stamford Bridge and Kingsmeadow stadiums, including Coca-Cola, Coke Zero, Diet Coke, Fanta, and Sprite.
The drinks will be available to supporters on matchdays across general concourses, throughout hospitality suites, and at club events.
Chelsea and Coca-Cola will also collaborate on fan engagement initiatives at both stadiums and across digital and retail platforms.
Coca-Cola recently extended its partnerships with Liverpool and Tottenham Hotspur.
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By GlobalDataThe major soft drink brand has expanded its presence in the Premier League in recent months through several club deals and a partnership with the league itself.
Club agreements were struck with Arsenal, Aston Villa, and Manchester United in August.
Earlier this month, Coca-Cola also announced a partnership extension with European soccer’s governing body UEFA covering the next European Championship men’s national teams tournament.
Meanwhile, Arsenal have signed a multi-year agreement with Zilch, the consumer payments platform.
The global partnership, which marks Zilch’s first foray into sports, covers both the men’s and women’s teams and will make Zilch’s flexible payment options available to Arsenal supporters.
The agreement will also include fan engagement activations, including discounts in the Arsenal store, opportunities to win free tickets to every home game, access to exclusive merchandise drops, premium hospitality, player meet and greets, and stadium tours.
Elsewhere, Inter Milan have agreed a three-year partnership with energy drinks giant Red Bull.
The brand becomes the Serie A club’s global energy drink partner until the 2027-28 season.
The deal makes Inter the only Serie A side partnered with Red Bull.
The sponsorship debuted in Inter’s 1-0 loss to local rivals AC Milan last night.
