Financial and sports betting company Spreadex has today been unveiled as the new principal shirt sponsor of English Premier League soccer club Burnley.

The Spreadex Sports logo will appear on the team’s home, away and third shirts, as well as on LED perimeter board advertising at the club's Turf Moor stadium, and on the club’s website and other digital media channels, in the upcoming 2021-22 season.

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Spreadex will have access to Burnley players during the season and work with the club on a number of community and charity-based initiatives.

In addition, it will use its own digital channels to run fan engagement activities, such as ticket competitions and opportunities to win signed shirts.

The deal is the second that Burnley have announced in a matter of days, with global workplace operations platform SafetyCulture brought on board as sleeve sponsor in a two-year deal.

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Burnley were looking for a new shirt sponsor due to betting firm LoveBet, which had a three-year shirt and sleeve sponsorship deal with the club running to the end of next season, facing financial difficulties and being unable to fulfil its contract.

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 Dave MacKenzie, chief executive at Spreadex, said: “We are delighted to join the Burnley FC family as main sponsor at an exciting time in both the club’s and our own futures. This deal reflects the ambitious growth plans Spreadex has as a company, and we’re thrilled to be partnering with a superbly-run club with such an established history and reputation.

“Burnley’s values and ambitions echo our own, and we’re looking forward to supporting the club throughout the 2021/2022 season both on and off the pitch.”

Ella Cummins, head of commercial Partnerships at Burnley, added: “We are delighted to welcome Spreadex as our new principal partner and have been impressed with the commitment they have already shown supporting fan initiatives and giving back to the community. We look forward to working together over the coming season on some exciting campaigns and are thrilled Spreadex has chosen Burnley Football Club for their first sports partnership.”

Burnley’s chairman Alan Pace has promised a review of the club’s relationship with gambling companies, but it appears the priority for this season was to avoid losing out on sponsorship altogether.

The club finished 17th in the 20-team Premier League in 2019-20.