BoyleSports, the Ireland-based betting company, has extended its title sponsorship of darts’ World Grand Prix for a further three years.
The deal, agreed with the Professional Darts Corporation, the organiser of top events in the sport, runs from the 2022 edition of the event (due to be held in October at the Citywest Hotel in Dublin, Ireland) until after the 2024 tournament.
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It continues BoyleSports’ role as title sponsor, which began in 2019.
Before that, pan-European online betting and gaming company Unibet had held the role since 2016.
Matt Porter, chief executive of the PDC, said: “BoyleSports have been a valued sponsor of the PDC for many years across a number of tournaments, but the World Grand Prix is a perfect fit for them and we're delighted that they will continue as title sponsors until at least 2024.”
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"The BoyleSports World Grand Prix is synonymous with Dublin and we're all looking forward to taking the event back there in 2022 for one of the highlights of the PDC calendar."
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By GlobalDataThe World Grand Prix is competed by 32 players, comprising the top 16 on the PDC Order of Merit and the top 16 non-qualified players from the ProTour Order of Merit.
Meanwhile, PDC chairman Eddie Hearn has announced that prize money on the organisation's circuit will rise above £15 million in 2022.
Players Championship events, those on the PDC Pro Tour, will be worth £100,000 ($132,200) each next year, while the Premier League Darts tournament will have a prize fund of £1 million.
Prize money for the 2022 World Matchplay tournament will rise to £800,000, with the World Grand Prix, Grand Slam of Darts and Players Championship Finals all seeing increased prize funds too.
Hearn said: "This is a massive investment in prize money of over £2 million in the next two years but one that's appropriate as part of our continued global expansion …
"This reflects not only our resilience throughout the pandemic but the strength of our partnerships, and we're hugely optimistic about the future.
"Having pushed beyond £15 million prize money for 2022, we've now set our sights on breaking past £20 million on the circuit in the next few years."
