BMW Group, the German vehicle manufacturer and parent company of brands including Mini and Rolls Royce in addition to its own car and motorcycle marques, has been named as the official premium partner of the 2022 European Championships multi-sport event, to be held in Munich, Germany.
As part of the partnership, BMW, the home plant of which is in Munich, will provide the championships with a shuttle fleet of fully electrified BMW and Mini vehicles.
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The company will also “share its expertise in a wide variety of areas” to help make the event a success.
Munich 2022, which will run from August 11 to 21, is only the second edition of the European Championships. The hosting of the inaugural edition in 2018 was split between the German capital Berlin and Glasgow in Scotland.
The event was created to bring together the existing championships of Europe’s leading sports into one major event with more impact and widespread appeal.
The disciplines that will feature this year – four of which are newcomers to the program – are athletics, beach volleyball, canoe sprint, cycling, gymnastics, rowing, sport climbing, table tennis, and triathlon.
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By GlobalDataIn a statement, BMW Group said: “The collaboration underscores the common goal of both partners not only to stage a top-flight multi-sporting event but also to deliver on sustainability and innovation.”
Marion Schöne, organizer and managing director of the Olympiapark host venue in Munich, added: “We are thrilled that with the BMW Group we have been able to attract such a valued neighbor and partner for European Championships Munich 2022.
"This partnership underlines our commitment not only to organize a first-class multi-sport event, but also jointly conveys our values such as sustainability and innovation. We look forward to our journey together until August 2022.”
