adidas, the German sportswear giant, has extended its partnership with ParalympicsGB, the governing body for Paralympic sport in the UK, for a further three years.

The renewal will see Adidas continue as the kit supplier for the GB Paralympic team until 2024, covering both the 2022 winter Paralympic Games in Beijing and the 2024 summer games in Paris.

The duo will also collaborate to develop the growing interest in Paralympic sport.

The new agreement takes the pair’s relationship to 16 years, with Adidas having first partnered with the GB Paralympic team as their official kit supplier for the 2008 Beijing Olympics.

Mike Sharrock, chief executive of ParalympicsGB, said: “Adidas’ support has enabled ParalympicsGB and our athletes to continually break down barriers and challenge stereotypes around disability, and I believe that together we can expand on this even further …”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData