London Marathon Events, the organiser of one of the world’s top long-distance running races, has extended its partnership with Abbott, the international healthcare company, for a further three years.
The contract renewal will see the brand continue to support the event until 2024.
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Abbott has served as an official sponsor to the London Marathon since 2015, and will be in place for this year's event, which has been delayed from its usual date in April to 3 October.
The company, which provides Covid-19 testing technology, played a key role in helping LME deliver the postponed 2020 race last October.
Abbott is also the title sponsor of the Abbott World Marathon Majors, the series that comprises the marathons held in London, Tokyo, Boston, Berlin, Chicago and New York.
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Chris Miller, divisional vice president of global brand strategy and innovation at Abbott, said: “It has never been more important to prioritise health. Abbott helps people live fuller lives through our life-changing technologies, and through our continued partnership with the Virgin Money London Marathon, we celebrate the dedication and achievement of the participants who inspire so many to be healthier.”
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By GlobalDataHugh Brasher, event director for LME, added: “We are delighted to renew our partnership with Abbott for a further three years. Our partnership has really come into its own in the past year and Abbott’s diagnostics expertise and support in Covid-19 testing was absolutely key to the successful delivery of the elite races at the 2020 Virgin Money London Marathon.
“The renewal of this partnership shows the strength of the London Marathon at such a challenging time in the mass participation sports industry. We are looking forward to working together for the next three years.”
This year's event will feature the inaugural AbbottWMM Wanda Age Group World Championship, the first-ever global age group marathon ranking system.
Earlier this month, the London Marathon landed a new title sponsor in Indian multinational Tata Consultancy Services, in a six-year deal starting in 2022.
TCS will replace Virgin Money, the financial services company, which has given its name to the marathon since 2010.
