Water Sports
E1 in seven-territory media rights deal with TV Arena in Balkans
The all-electric E1 powerboating series has unveiled a broadcast rights tie-up across seven territories in the Balkan region of Europe,…
Samsung teams up with breaking, skateboarding, and surfing leagues
Samsung, the Korean electronics giant and long-time sponsor of the Olympics, has partnered with major breaking, skateboarding, and surfing properties…
World Sailing brings Kuehne+Nagel on board as global logistics partner
World Sailing, the governing body, has signed up international logistics company Kuehne+Nagel as a global logistics partner in a three-year…
Apex Group in as SailGP Bermuda event title sponsor
Global financial services provider Apex has been unveiled today as the title partner of this year’s Bermuda Sail Grand Prix,…
SailGP expands US partnership with Sonesta International Hotels
International boat racing series SailGP has announced its expanded partnership with US hospitality company Sonesta International Hotels.The renewed deal makes the…
SailGP adds SBS to Australian GP broadcast coverage
International boat racing series SailGP has announced that its upcoming Australia Sail Grand Prix event will be available free-to-air domestically via…
Explainer: How has E1 used partnerships to launch a new sport globally?
The all-electric E1 powerboating series successfully launched earlier this month (February 3) with the E1 World Championship in Jeddah being won…
E1 unveils range of major broadcasters ahead of debut
The all-electric E1 powerboating series has unveiled a major broadcast tie-up in India with pay-TV heavyweight Star.The broadcaster (owned by Disney),…
Capgemini on board as America’s Cup global partner
Capgemini, the French IT company, has today been unveiled as the latest global partner of sailing’s prestigious America’s Cup taking…
E1 debut season to air on CBS Sports Network and ITV
The inaugural all-electric powerboating E1 World Championship has announced US national network CBS and UK commercial free-to-air broadcaster ITV as…