Sky and PDC finalise lucrative five-year rights extension
Pay-TV heavyweight Sky has signed off on a major rights extension with the Professional Darts Corporation (PDC), maintaining a long-standing…
Target Sports
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PDC hits the mark with significant increase in media value
Sky Sports, the UK pay-TV leader, has reportedly clinched a significant new media rights deal with the Professional Darts Corporation…
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Report: PDC more than doubles annual TV deal in bumper £125m Sky renewal
UK pay-TV giant Sky Sports has reportedly signed a bumper new £125 million ($151.9 million) media rights deal with the…
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PDC World Championships checks out with high viewership once again
The final of the 2024-25 edition of the Professional Darts Corporation (PDC) World Championships drew another high average viewership owing…
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Foster’s partners with PDC in multi-year deal
Foster’s, the Australian beer brand, has announced a new sponsorship deal with the Professional Darts Corporation (PDC) governing body.The multi-year…
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Matchroom extends ITV darts, snooker broadcast partnership
ITV, the UK free-to-air commercial broadcaster, has agreed an extension to its deal with multi-sport promoter Matchroom that will see…
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AE Live and ITV extend lengthy tie-up
AE Live, the UK-based sports broadcast graphics specialist, has extended its long-running partnership with the ITV Sport wing of the UK…
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Pitch International acquires minority stake in Matchroom Sport
Pitch International, the UK-based sports marketing agency, has today announced a deal to invest in event promotions company Matchroom Sport.As…
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World Archery partners with Dizplai to enhance broadcast graphics
World Archery has partnered with cloud technology provider Dizplai with the aim of helping to reinvent the governing body’s broadcast…
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PDC announces pair of event sponsorships with Ladbrokes
Darts governing body the Professional Darts Corporation (PDC) has announced that betting firm Ladbrokes is the new title sponsor of…
