AB InBev boosts World Cup activity with Canada Soccer deal
AB InBev’s Michelob Ultra brand becomes the official beer of the national body.
Soccer
EBU secures another FIFA deal with Women’s World Cup rights
SportyTV snaps up pay-TV World Cup rights in South Africa
LaLiga launches five-season rights tenders in seven European countries
Arsenal team up with Facebook, WhatsApp in global partnership
Nike enters exclusive talks to take over UEFA match ball contract
MLS and Vision Insights in sponsorship analysis tie-up
Report: Topps to take licenses for heavyweight soccer quartet from Panini
