Kings League renews, expands Adidas deal
Adidas will continue to supply all Kings League competitions in an expansion that will now also cover Queens League.
Soccer
Norwegian soccer’s NFF opens all-encompassing club soccer rights tender
Chelsea bring in AI firm IFS as shirt sponsor through end of season
LAFC add water partners before record opening-day attendance
Soccer Wrap: Football Australia, Juventus, Freiburg
FIFA’s new club competitions struggle with acceptance and commercial appeal
Canal Goat lands rights to Conmebol club competitions in 55 territories
Viaplay renews EFL Championship deal in Nordics, losses widen in Q4
