FIFA names TikTok as first preferred platform for 2026 World Cup
The tie-up allows TikTok to offer more FIFA World Cup coverage, including increased original content.
Soccer
LaLiga expands Oshee deal across Europe, FanCode renews RFEF coverage
Significant new sponsorships for Liverpool, Bayern Munich
Mercedes-Benz continues women’s sport investment with WSL deal
FIFA adds Marriott Bonvoy as regional World Cup partner
ArtMotion in as UEFA club competitions partner across Albania, Kosovo
Liverpool go Old School with retail partnership in South Africa
AFA strikes Lexar partnership ahead of FIFA World Cup 2026
