FIFA brings in first-ever prediction markets partner for World Cup
ADI Predictstreet becomes the soccer body's inaugural partner in that category, through a multi-year deal.
Soccer
Newcastle land first training ground naming partner with £18m Knox deal
Polymarket lands LaLiga as first European soccer league partner
Chelsea suffer biggest pre-tax loss in EPL history, Spurs also confirm loss
Op-Ed: Winning in the 22nd minute – How brands can score at the World Cup
Austrian Cup gets additional FTA coverage through ProSiebenSat.1 deal
Mercury13 looks to centralize sponsorship activity with PlayMaker deal
NWSL boosts commercial team with new hires; Rising Cup gets ION coverage
