Generali to title sponsor first Hexagon World Series event in Madrid
The Hexagon Cup padel event will serve as the first official tournament of the new Hexagon World Series (HWS), with…
Padel
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WBD acquires London P1 domestic rights, Decathlon in as retail partner
Premier Padel, the elite international tour, has announced a new broadcast deal in the UK market with WBD-owned pay-TV network…
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Premier Padel teams up with Fanatics in global licensing deal
The top-tier Premier Padel tour has announced a new long-term partnership with Fanatics, the international e-commerce and merchandising giant.Through the multi-year…
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LTA and Redrice partner for racket sports investments
The UK’s Lawn Tennis Association (LTA) governing body has struck a new strategic partnership with investment firm Redrice Ventures, through…
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Audemars Piguet enters padel with Premier Padel tour sponsorship
The Premier Padel tour has announced its latest major commercial partner, with luxury Swiss watch brand Audemars Piguet stepping in…
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Premier Padel secures Whoop as global partner
The top-tier Premier Padel tour has announced a new global partnership with Whoop, the US-based wearable fitness tech brand.Through the three-year agreement,…
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BeIN renews Premier Padel ties for 2026 season
BeIN, the Qatar-based global pay-TV broadcast heavyweight, has secured rights to the 2026 Premier Padel Tour series and the 2026…
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Hexagon Cup lands 11th hour BeIN coverage, extends partnership with Story10
BeIN Sports, the international pay-TV sports heavyweight, has been announced as the broadcast partner for the padel’s upcoming Hexagon Cup…
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FanCode lands Hexagon Cup rights in India, DAZN nets global rights
Padel’s Hexagon Cup, the teams tournament backed by several global sporting stars, has strengthened its global visibility ahead of its…
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Hexagon Cup to become global series through 54, FIP partnership
Padel's Hexagon Cup, the team competition backed by a range of global sporting stars, is set to turn into a…
