Hexagon Cup to become global series through 54, FIP partnership
Padel's Hexagon Cup, the team competition backed by a range of global sporting stars, is set to turn into a…
Padel
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Generali in as title partner of Hexagon Cup for 2026
International insurance heavyweight Generali Group has struck a deal to become the main commercial partner for the next edition of…
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Heineken adds new sport to portfolio with Premier Padel deal
Heineken, the Dutch brewing giant, has made its first entry into padel, agreeing a global partnership with the Premier Padel…
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Premier Padel renews hosting deals in Italy, France, Qatar
The organizers of the international Premier Padel series have extended hosting rights agreements with top-tier events in Italy, France, and…
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Analyzing the commercial landscape of professional padel
Invented in Mexico in 1969, padel has emerged in this decade as one of the fastest-growing sports globally, with significant…
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Premier Padel, Hexagon Cup join forces to swing for Olympic inclusion
The international Premier Padel series, and the Hexagon Cup annual padel tournament, have announced a new strategic partnership aimed at…
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Hexagon Cup renews with Story10, secures global coverage
Padel’s upcoming Hexagon Cup competition has renewed its partnership with sports video production and distribution company Story10.The extension will see…
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Globalization and professionalization the goal for Hexagon Cup in year two
The Hexagon Cup padel tournament has been described as padel’s first World Cup for private teams.The tournament, which began in…
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Hexagon Cup renews ITV broadcasting deal for 2025
The Hexagon Cup padel tournament has renewed its UK media rights partnership with commercial free-to-air broadcaster ITV for the second edition…
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Joshua enters padel team ownership with Murray’s AD/vantage
Heavyweight boxing star Anthony Joshua has become the latest high-profile athlete to invest in the sport of padel after he…
