IOC deals with MMS in sub-Saharan Africa for next three Olympics
The International Olympic Committee (IOC) has filled in a substantial missing piece of its broadcast rights jigsaw puzzle for the…
Multi-sport games
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UK Sport told to assess option for northern England to host 2040s Olympics
The UK government is exploring bidding to host an Olympic Games in the north of England in the 2040s.Government ministers have…
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UK’s Channel 5 acquires 2026 Commonwealth Games highlights rights
UK commercial network Channel 5 has reportedly landed a deal to show a daily highlights program covering this year’s Commonwealth…
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Glasgow 2026 names Ideagen as AI partner, netball presenting partner
The organizing committee of the upcoming 2026 Commonwealth Games has continued to bolster its commercial slate, adding UK-based software company…
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Ex-IOC veteran Payne: My former organization needs serious change
Michael Payne, former head of marketing at the International Olympic Committee (IOC), has said that the organization requires "serious" cultural…
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JPMorganChase in as major IOC, LA28, and Team USA partner
Heavyweight international bank JPMorganChase has come on board as a major commercial partner of the International Olympic Committee (IOC), and…
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Bidding: Spain in for 2035 Rugby World Cup, India eyes 2038 Asian Games
The Spanish Rugby Federation (FER) has officially presented its bid to host the men's 2035 Rugby World Cup for the…
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Brisbane 2032 secures first founding partner with Australia’s CommBank
The organizing committee behind the upcoming Brisbane 2032 Olympic and Paralympic Games has announced Commonwealth Bank (CommBank), the Australian multinational…
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Glasgow 2026 adds Jubel as beer partner
The organizing committee of the upcoming 2026 Glasgow Commonwealth Games has continued its spate of commercial activity, adding craft beer…
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Coca-Cola returns as Commonwealth Games soft drinks partner
Coca-Cola has been named as the official soft drinks partner of this year’s upcoming Commonwealth Games in Glasgow.As part of…
