Cycling
Staylive in distribution deal with WBD for cycling and motorcycling content
Staylive, the Swedish streaming monetization platform owned by Stockholm-based Spring Media, has partnered with Warner Bros. Discovery (WBD) to distribute its…
Iryo renews sponsorship of La Vuelta
Iryo, the Spanish train operator, has extended its sponsorship of La Vuelta, one of road cycling’s three annual ‘grand tours’,…
FloSports agrees sub-license deal with WBD for live cycling in Canada
FloSports, the US-based OTT sports subscription service, has agreed a sub-licensing deal with Warner Bros. Discovery (WBD) to provide live…
La Vuelta signs up BCD Sports as its new official travel agency
Sports travel company BCD Sports and Unipublic, the organizer of La Vuelta, one of road cycling’s three annual ‘grand tours’,…
Skoda adds five more years to long-term Tour de France sponsorship
Skoda, the Czech car manufacturer, has extended its long-standing sponsorship of cycling’s iconic Tour de France until 2028.The five-year renewal,…
RCS Sport announces Velux partnership for Giro D’Italia
RCS Sport, the owner and operator of the Giro d’Italia cycling tour, has announced a new partnership with Danish roof…
Whoop expands UCI Mountain Bike World Series deal, becomes title sponsor
Whoop, the US-based wearable fitness tech brand, has expanded its deal with cycling’s UCI global governing body based around the Mountain…
Fox, Disney, and WBD to combine sports offerings on one streaming service
A trio of US media giants - Fox Corp, Disney, and Warner Bros. Discovery (WBD) - have announced the formation of a…
Saudi Arabia in talks to back new cycling league
SRJ Sports Investment, the sports arm of Saudi Arabia’s Public Investment Fund (PIF) has reportedly entered exclusive talks to back…
British Cycling to organize Tour of Britain under new five-year event plan
British Cycling, the sport’s national governing body, has announced it will organize the men’s and women’s Tour of Britain professional…
