Cycling

Skoda adds five more years to long-term Tour de France sponsorship

Skoda, the Czech car manufacturer, has extended its long-standing sponsorship of cycling’s iconic Tour de France until 2028.The five-year renewal,…

RSC Sport announces Velux partnership for Giro D’Italia

RCS Sport, the owner and operator of the Giro d’Italia cycling tour, has announced a new partnership with Danish roof…

Whoop expands UCI Mountain Bike World Series deal, becomes title sponsor

Whoop, the US-based wearable fitness tech brand, has expanded its deal with cycling’s UCI global governing body based around the Mountain…

Fox, Disney, and WBD to combine sports offerings on one streaming service

A trio of US media giants - Fox Corp, Disney, and Warner Bros. Discovery (WBD) - have announced the formation of a…

Saudi Arabia in talks to back new cycling league

SRJ Sports Investment, the sports arm of Saudi Arabia’s Public Investment Fund (PIF) has reportedly entered exclusive talks to back…

British Cycling to organize Tour of Britain under new five-year event plan

British Cycling, the sport’s national governing body, has announced it will organize the men’s and women’s Tour of Britain professional…

MyWhoosh in as main partner for UCI Cycling World Championships until 2026

The Union Cycliste Internationale (UCI), the world governing body for cycling, has announced indoor cycling app MyWhoosh as the main…

SweetSpot enters liquidation after losing Tour of Britain contract

SweetSpot, the former organizer of the Tour of Britain professional cycling stage race, has entered into liquidation after losing its…

ASO and Golazo to organize UCI Road World Championships in Rwanda

The Rwanda Cycling Federation (FERWACY) has announced a partnership with Amaury Sport Organization (ASO) and Golazo for the pair of companies to…

Red Bull to enter road cycling with Bora-Hansgrohe acquisition

Energy drinks giant Red Bull is set to enter professional road cycling after unveiling its intent to buy a controlling…

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