PepsiCo renews long-standing MLB ties with Mountain Dew, Gatorade
Gatorade, a league partner since 1990, and Mountain Dew Baja Blast will feature throughout the 2026 MLB campaign.
Baseball
Televisa strikes three-year MLB rights deal for Mexico, adds 2026 WBC
Sky NZ retains ESPN content in renewed carriage deal
Fanatics spreads wings with sports and entertainment studio
Tving lands rights in South Korea for World Baseball Classic
Shinhan Bank retains title sponsorship of baseball’s KBO League until 2037
ESPN, NBCU, Netflix step up as MLB confirms 2026-28 rights partners
Storytime: How Fanatics is leveraging emotion to power global expansion
