Los Angeles changes Olympic landscape again, with naming rights to enhance commercial offering
From its beginnings in 1896 through to the Paris games in 2024, the Olympics has maintained a ‘clean venue’ policy…
Summer Olympics
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What does a Trump Presidency mean for the US sports industry
Donald Trump’s second presidential term will see the United States host two of the biggest sporting events in the world…
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Paris Olympics 2024: It doesn’t pay to win gold
Winning an Olympic gold medal is the pinnacle of most athletes’ careers, compensating years of unwavering commitment, dedication, and sacrifice.…
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Deflation of an Olympic gold medal at Paris 2024
World Athletics president, Sebastian Coe, in introducing prize money is looking to channel greater reward to its biggest stars, enabling…
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Doubts linger as French organizers continue to face issues over Paris 2024
As a sporting competition based around unity and friendship, one of the biggest areas of concern for the Olympics in…
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Deal focus: Paris 2024 strikes major commercial deal with LVMH
Each week, a deal is selected that illustrates the themes driving change in the sports industry. They may not always…
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WBD promises ‘most immersive and comprehensive’ Olympic coverage for Paris 2024
Warner Bros. Discovery (WBD), the global media and entertainment giant, has vowed to provide the “most immersive and comprehensive” coverage…
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Paris 2024 nets LVMH as a premium sponsor
French luxury brand LVMH has been announced as a premium partner for the Paris 2024 Olympic and Paralympic Games.As part…
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Stoss replaces Morariu as chair of IOC’s Future Host Commission
Austrian Karl Stoss has replaced Octavian Morariu as chair of the International Olympic Committee’s (IOC) Future Host Commission (FHC).Morariu, of joint…
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Air France continues Olympic association as Paris 2024 sponsor
Air France, the national carrier, has been unveiled as the latest sponsor of the 2024 Olympic and Paralympic Games in…
