Deal Focus: WTA secures major Mercedes-Benz sponsorship
The dealThe Women's Tennis Association (WTA) recently unveiled German car brand Mercedes-Benz as its new top-tier premier partner in a long-term …
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NZC chief exec Weenink exits, KNCB appoint van Walsen
The chief executive of the New Zealand Cricket (NZC) governing body has abruptly announced that he will step down in …
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Spanish GP lands Santander as founding partner, Barcelona GP ‘set to’ renew
The Spanish Grand Prix (GP), of motor racing’s iconic Formula 1 (F1) series, has announced domestic bank Santander as a …
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Breaking into a billion‑dollar paddock: Commercial opportunities and risks for Audi and Cadillac
With the 2025 Formula One World Championship concluded—Lando Norris clinching the title by two points at the final race in …
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América Móvil renews Olympic rights in Latin America through 2032
Telecoms firm América Móvil (AMX) has consolidated its grip on airing the Olympics across Latin America, retaining the rights in …
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Masters stays behind UK paywall as Sky extends exclusive rights
Heavyweight UK pay-TV broadcaster Sky has extended its rights to the Masters, the iconic US golf major, in a multi-year …
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Man City post marginal loss for 2024-25; LFC secure SAS as global partner
English Premier League soccer giants Manchester City have posted a loss for the first time since the Covid-19 pandemic for …
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DAZN lands early extension for UEFA national team rights in DACH region
DAZN, the international sports streaming service, will continue to provide coverage of European soccer’s UEFA national team tournaments in the …
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Arctos acquires stake in Monumental Sports, QIA increases equity
Private equity firm Arctos Partners has acquired a minority stake in Monumental Sports & Entertainment (MSE), while the Qatar Investment …
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Fortinet renews DP World Tour agreement until 2028
Cybersecurity firm Fortinet has strengthened its presence in golf after renewing its partnership with the DP World Tour for another …
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NYCFC bring in Paze as first Etihad Park founding partner
Major League Soccer side New York City FC (NYCFC) have struck a significant commercial deal with the consortium of banks …
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BeIN Sports retains domestic Coupe de France rights until 2030
BeIN Sports, the international pay-TV giant, has retained domestic rights to the Coupe de France knockout competition after securing an …
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Tving lands rights in South Korea for World Baseball Classic
Tving, the South Korean streaming service owned by entertainment company CJ ENM, will provide live coverage for the 2026 World …
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British Cycling: Investment can ‘supercharge’ events and commercial growth
Outside investment will help British Cycling “supercharge” its growth in the events space and significantly contribute to the governing body’s …
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FIFA World Cup 2026 receives strong demand despite outcry over prices
The sales process for FIFA World Cup tickets officially began in September 2025, with the first allocation reserved for sponsors, …
