UFC Freedom 250 draws strong global numbers atop record domestic figures
MMA promotion UFC's recent high-profile UFC Freedom 250 event, held on June 14, garnered a total global audience of 34 …
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F1 renews ServusTV deal in Austria; FIA posts strong 2025 operating profit
Motor racing’s elite Formula 1 (F1) series has extended its free-to-air broadcast partnership in the Austrian market with network ServusTV …
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PFL brings in Gorilla as official energy drink partner
The Professional Fighters League (PFL) mixed martial arts (MMA) promotion has announced a new multi-year partnership with Gorilla Energy.Through the agreement, the brand has been named …
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PDC expands darts coverage to US with ESPN deal
ESPN, the major US sports network, has announced a new domestic broadcast agreement with the Professional Darts Corporation (PDC).As part of …
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DAZN extends French deal for Serie A through 2028-29
DAZN, the international sports streaming service, will continue to air Italian soccer's top-tier Serie A in France for the next …
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Sponsor spotlight: FIFA World Cup provides a sure bet for Unilever
Unilever’s sports sponsorship strategy centers heavily on large-scale, global soccer and rugby properties, with a distinct emphasis on championing women’s …
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Iren replaces Rakuten as Warriors patch partner in ‘record’ deal
The Golden State Warriors NBA franchise has announced a new ‘landmark’ partnership with AI cloud computing firm Iren, which becomes …
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Making a Classic: Can the Union Jack Classic turn college football global?
Right now, much of the globe is focused on the US, Canada, and Mexico, where the FIFA World Cup is …
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Volleyball World extends with SN1, strikes new deal with Germany’s ZDF
Volleyball World, the commercial arm of the sport’s FIVB governing body, has struck a new media rights deal in Germany, …
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Sao-Paulo based XGL summer franchise acquired by Summit Ventures
X Games, the iconic action sports property, has sold its third summer XGL franchise, with sports investment vehicle Summit Ventures …
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NHL retains Presidio as official technology and innovation partner
North American ice hockey’s NHL has renewed its regional partnership with IT company Presidio, which will continue as the league’s …
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Aston Martin partners with Zscaler; Cadillac and Memento Exclusives team up
The Aston Martin and Cadillac teams from motor racing's iconic Formula 1 (F1) series have each brought in a new …
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Chelsea land AI legal platform Legora as training kit sleeve sponsor
Chelsea, the English Premier League soccer club, have announced a new commercial partnership with Legora, the AI platform for legal professionals.As …
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LaLiga secures record attendance for 2025-26 season
LaLiga, organizer of Spanish soccer’s top two leagues, has announced record attendance across the top-tier LaLiga and second-tier LaLiga 2 …
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AFC Asian Cup gets another partner on board as Saudi’s Albaik signs up
The Asian Football Confederation (AFC) has brought in another commercial partner for its flagship men's 2027 Asian Cup national teams …
