UEFA and Alibaba in major deal covering men’s club and national team action
Chinese e-commerce giant Alibaba Group has struck a significant commercial deal with European soccer's governing body UEFA.Through a multi-year tie-up unveiled …
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Viaplay extends NHL rights in Sweden for five years
Scandinavian media and entertainment giant Viaplay has extended its rights deal in Sweden covering North American ice hockey's NHL, through …
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CBS Sports brings back Women’s Super League US broadcast rights
US coverage of English soccer's top-tier Women's Super League (WSL) will be provided for the next four seasons by CBS …
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BKT expands cricket sponsorship portfolio through MI London sleeve deal
MI London, one of the eight franchises from English cricket's The Hundred short-form competition, have brought in Indian brand BKT …
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On Location leads record hospitality sales effort for FIFA World Cup
On Location, the premium hospitality and experiential sales operator, has declared that its hospitality sales effort for the upcoming 2026 …
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National soccer wrap: US Soccer, RFEF, FPF
Ahead of next month’s flagship FIFA World Cup, national soccer governing bodies are continuing to secure commercial deals covering their …
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CFL playoff expansion draws major new broadcast deals with TSN, DAZN
The Canadian Football League (CFL), the top-flight gridiron football competition, has struck a pair of major broadcast deals, both at …
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BetMGM hits tops with Premier League Darts title rights extension
Sports betting brand BetMGM will stay on as title sponsor of the Premier League Darts series through a multi-season renewal …
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LaLiga and Ekstraklasa both strike end-of-season deals
Spanish soccer's top-tier LaLiga and Poland's Ekstraklasa leagues have both secured new commercial agreements shortly after ending their 2025-26 seasons.LaLiga …
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FIA president Ben Sulayem bids to consolidate power with term limit removal
Mohammed Ben Sulayem, the controversial president of motor racing’s FIA governing body, has launched a bid to remove term limits …
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Australia’s Super Netball seeks new title sponsor after Suncorp exit
The Netball Australia (NA) governing body has announced that it is searching for a new naming rights sponsor for its top-tier Super Netball …
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UIPM partners Ninja Warrior creators on LA28 obstacle course event
The creators of the popular TV show Ninja Warrior will be involved in creating the obstacle course that will feature …
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NY/NJ attorneys general subpoena FIFA over ticketing practises
The attorneys general of the US states of New York and New Jersey have subpoenaed global soccer governing body FIFA …
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Soccer Wrap: Liverpool, Inter Milan, Union Sain-Gilloise
With the 2025-26 European soccer season coming to a close, several clubs have struck partnership renewals as they look to …
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Spanish Rugby Federation renews Joma kit supply agreement
The Spanish Rugby Federation (FER) governing body has renewed its long-standing kit supply deal with Spanish sportswear brand Joma, which …
